This Policy does not apply to information collected by third parties, such as when you visit a third party website, or interact with online advertisements. Please take a moment to review the privacy policies of third-party sites before you disclose your Personal Information to them, as we disclaim responsibility for their actions with regard to your information.
Your privacy is very important to us. At American Avalanche Institute:
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
- We strive to store personal information for only as long as we have a reason to keep it.
- We aim for full transparency on how we gather, use, and share your personal information.
Who We Are and What This Policy Covers
We provide both in person and online experiences to share the power of the mountains with adventurers who want to learn and explore.
This Policy applies to information that we collect about you when you use our Website to register for and/or participate in experiences that we offer, contact us, or join our email list.
Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better.
We collect this information from three sources: i) when you provide information to us, ii) automatically through operating our Services, and iii) from outside sources.
Information You Provide to Us
Here are some examples of information that you provide to us directly:
- Basic account information: We ask for basic information from you in order to set up your account. For example, we require individuals who purchase a course through American Avalanche Institute to provide their name, email address, and phone number. You may provide us with more information — like your address and other information you want to share — but we don’t require that information to create an account at americanavalancheinstitute.com.
- Payment and contact information: If you buy something from us, we’ll collect information to process those payments and contact you. If you buy something from us — course or merchandise — you will provide additional personal and payment information like your name, credit card information, and contact information. We also keep a record of the purchases you have made. You may also provide us with financial details to set up payment integration, like the email address for your Authorize.net or PayPal account.
- Online course information: When you participate in an online course through the Website, your answers to quiz questions will be stored on our website.
- Communications with us: You may also provide us with information when you communicate with us via form, email, phone, webinar, or otherwise. We store a copy of our communications. Or if you sign up for SMS texts, we store your phone number in our SMS system.
- Comments, reviews, or testimonials: You may provide your name and email address as part of leaving a review or comment on our site.
- Job applicant information: If you apply for a job with us, you may provide us with information like your name, contact information, resume or CV, and work authorization verification as part of the application process.
Information We Collect Automatically
We also collect some information automatically:
- Log information: We collect information that web browsers, mobile devices, and servers may make available, including your browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services — for example, when you create or make changes to your website on WordPress.com.
- Usage information: We collect information about your usage of our Services. For example, we collect information about your course completion status for online courses.
- Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions. We may also collect information about your precise location via our mobile apps (like when you post a photograph with location information) if you allow us to do so through your mobile device operating system’s permissions.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
- To provide our Services. For example, to set up and maintain your account, interact with you during online courses, provide customer service, process payments and orders, and verify user information.
- To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have a particular plan with us or have been users for a certain length of time), advertising our Services, analyzing the results of our marketing campaigns (like how many people purchased a paid plan after receiving a marketing message), and understanding and forecasting user retention.
- To communicate with you. For example, by emailing you to ask for your feedback, inform you of upcoming courses, follow up on Waitlist status, or keep you up to date on American Avalanche Institute activities; texting you to let you know updates to outing locations and offerings (if you opt in to SMS texts); or calling you to share offers and promotions that we think will be of interest to you. If you don’t want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we’ll still send you important updates relating to your account.)
Our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
(5) You have given us your consent.
How We Share Information
We share information about you in limited circumstances. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:
- Subsidiaries and independent contractors: We may disclose information about you to our subsidiaries and independent contractors who need the information to help us provide our Services or process the information on our behalf.
- Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you or your site. This includes vendors that help us provide our Services to you (like Authorize.net and PayPal payment providers that process your credit and debit card information), payment providers you use for your own ecommerce operations, fraud prevention services that allow us to analyze fraudulent payment transactions, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you; those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams); and other third-party tools that help us manage operation (like Salesforce); and partner organizations (like Colorado Avalanche Information Center), who may need information about you in order to provide you a free membership as a student perk.
- Legal and regulatory requirements: We may, without your consent, access and disclose your personal information, any communications sent or received by you, and any other information that we may have about you as may be permitted or as we believe in good faith may be reasonably necessary to comply with any law, regulation, rule or court order; pursuant to subpoenas or other lawful requests from governmental, regulatory or administrative agencies or law enforcement authorities (including in response to law enforcement); to respond to any claims, or to prevent, investigate, identify persons or organizations potentially involved in, or take any action regarding suspected fraud, violations of our terms of service or any other agreement you have with us, or activity that appears to us to be illegal or we believe may expose us to legal liability.
- To protect rights, property, and others: We may disclose your personal information in situations that we believe to be emergencies involving potential threats to the physical safety of any person or property, if we believe that your information in any way relates to that threat.
- Business transfers: In the event that we go through a business transition, such as a merger, acquisition, liquidation or sale of all or a portion of our assets, your personal information will, in most instances, be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process
- With your consent: We may share and disclose information with your consent or at your direction. For example, if we publish a webinar online in which you participated, or if you post a review or trip report with your name.
- Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you individually. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
- Published support requests: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in order to clarify or respond to your request, or to help us support other users.
We have a long-standing policy that we do not sell our users’ data. We aren’t a data broker, we don’t sell your personal information to data brokers, and we don’t sell your information to other companies that want to spam you with marketing emails.
Information Shared Publicly
Information that you choose to make public is disclosed publicly. For example, product reviews and testimonials you share on our website are publicly accessible and may include your name if you provide it. If you participate in Zoom meetings, webinars, or public forums, any information you share including your name and photo on participants lists is publicly accessible during the course of the meeting to all other participants in the meeting, webinar or public forum. Please keep all of this in mind when deciding what you would like to share publicly.
How Long We Keep Information
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
While no online service is 100% secure, we take reasonable measures protect information about you against unauthorized access, use, alteration, or destruction.
To enhance the security of your account, we encourage you to use a strong password on your account at American Avalanche Institute and store it securely.
You have several choices available when it comes to information about you:
- Limit the information that you provide: If you have an account with us, you can choose not to provide the optional account information and profile information, such as your social media account.
- Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.
- Set your browser to reject cookies: At this time, American Avalanche Institute does not respond to “do not track” signals across all of our Services. However, you can set your browser to remove or reject browser cookies before using American Avalanche Institute’s websites, however, you will not be able to login to the website to access your account information with cookies disabled.
- Close your account: While we’d be very sad to see you go, you can close your account if you no longer want to use our Services. Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above — for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.
The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
- Identifiers (like your name, contact information, and device and online identifiers);
- Commercial information (your billing information and purchase history, for example);
- Characteristics protected by law (for example, you might provide your gender as part of a research survey for us or as part of your participation in a course);
- Internet or other electronic network activity information (such as your usage of our Services, like the actions you take as an administrator of a WordPress.com site);
- Geolocation data (such as your general location based on your IP address);
- Audio, electronic, visual or similar information (such as your profile picture, if you uploaded one);
- Professional or employment-related information (for example, your company and team information if you are a Happy Tools user, or information you provide in a job application); and
- Inferences we make (such as likelihood of retention or attrition).
You can find more information about what we collect and sources of that information in the Information We Collect section above.
We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section.
If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
- Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
- Request deletion of personal information we collect or maintain;
- Opt out of any sale of personal information; and
- Not receive discriminatory treatment for exercising your rights under the CCPA.
The CCPA & Personalized Advertising in Our Ads Program
The personal information we share includes online identifiers; internet or other network or device activity (such as cookie information, other device identifiers, and IP address); and geolocation data (approximate location information from your IP address). These disclosures may be considered a “sale” of information under the CCPA. We do not sell (or share) information through our ads program that identifies you personally, like your name or contact information. We don’t knowingly sell personal information of those under 16. Learn how you can opt out by going to California: Do Not Sell My Personal Information.
Contacting Us About These Rights
You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to or you’d like to contact us about one of the other rights, scroll down to “How to Reach Us” to, well, find out how to reach us.
When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. For example, if you are a user, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.
How to Reach Us
Because American Avalanche Institute is a United States-based company, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, other members of our group of companies, or third-party data processors.
Ads and Analytics Services Provided by Others
Third-Party Software and Services